At its Unpacked 2025 event in Brooklyn, N.Y. last week, Samsung delivered more than a hardware refresh — it mounted nothing less than a full-scale campaign to redefine what foldable smartphones are, and, more importantly, what they could become.
Held at the heart of a city known for reinvention, the unveiling of the Galaxy Z Fold7 wasn’t just another product launch. It was a statement: The foldable is ready for prime time. TM Roh, president and head of mobile eXperience (MX) business at Samsung, opened the event by grounding the company’s ambitions in its longstanding customer-driven mission. “Your evolving needs drive us to push beyond the limits and reimagine what technology can do — and most importantly, what you can do with that technology,” he said.
Samsung has long viewed the foldable as its frontier. With the Fold7, that vision may finally be vindicated.
Thinner, Sleeker, Smarter: Meet the Fold7
From a design standpoint, the Fold7 eliminates the key ergonomic barrier to the adoption of foldable devices. Put differently, it’s not just about fitting into a pocket — it’s about belonging in a user’s daily flow, without compromise.
Multimodal Usage: Experiences Candy Bars Can’t Touch
However, the Fold7 is more than just a slimmer device. It opens the door to experiences that simply aren’t possible on a single-slab phone. Samsung devoted significant attention to this point during the event, arguing that foldables are uniquely suited to the mobile AI era. There is much truth to this assertion.
The Fold7 is no slouch in the performance area: Qualcomm’s Snapdragon 8 Elite for Galaxy powers the Galaxy Z Fold7 with up to 38% faster CPU performance, 26% stronger GPU, and 41% improved AI compared to the prior chips which enables smooth multitasking, real-time AI features, high-end imaging, and long battery life in its ultra-thin form.